In 2014 Facebook introduced the feature of view counts for videos and now it has brought to the Instagram.

Instagram the big platform for photo, Video Sharing and Social network says that

“Over the next few weeks, you’ll start to see how many times people have watched a video on Instagram. Views are the most widely expected form of feedback on video. That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes. You’ll be able to see likes by tapping “views”.


[one_second] Instagram to roll out view counts for video [/one_second][one_second] Instagram to roll out view counts for video [/one_second]


Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.”

This feature will mainly helps in getting the insights for the marketers that how their video is performing on Instagram. Celebrities might also would like to expand their fan following and also can track their videos that how it is performing.

So the Instagram might bring this major feature in the next rolling update.

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